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Discovery & Research
We deep dive into your company and users to explore their behaviors and needs while identifying insights that drive user-centered design strategies.
Methodology Examples
User interviews
Personas
Journey mapping
Usability testing
User workshops
User surveys
UX Expert Review
UX Competitive Analysis
Outcomes
Our team has a clear understanding of the core problem, what outcomes to aim for, and where we can focus our efforts. This allows us to uncover key insights, opportunities, and ideas for potential solutions which will establish a strong foundation for deeper exploration, testing, and refinement.
Design & Prototyping
We transform insights from our research into intuitive visual designs (wireframes) and interactive examples (prototypes) that represent how your product and/or platform will look and work. This helps us map out the user journey and refine the experience to make it seamless and impactful.
Methodology Examples
Design workshops
Usability testing
Concept validation
High fidelity prototyping
User stories
Workflow mapping
Information architecture
UX assurance testing
Interaction design
Outcomes
You’ll have a visual and interactive layout of your product/platform that we can test with real users. This now sets the stage for gathering feedback and making informed iterations.
Testing & Validation
We conduct user testing to gather actionable feedback, refining designs for an intuitive and efficient experience.
Methodology Examples
Usability testing
A/B testing
Card sorting (validate)
Heuristic evaluations
Task analysis
User surveys
Tree Testing
Outcomes
After testing with users, we gather actionable insights to refine the design, ensuring it meets user needs and business goals. This allows us to deliver a user experience that is not only functional but validated and ready for implementation.